September 9, 2019

Granting Life-Changing Wishes for Washington County Children

By Make-A-Wish Utah

 

Make-A-Wish Utah is a local 501(c)(3) non-profit organization that grants wishes for Utah children with life-threatening medical conditions. Founded in 1985, the organization has granted over 3,600 wishes for Utah kids and is on track to grant 230 wishes this year. From a dream vacation to a far-away land to a custom-built playhouse in a child’s backyard, each wish is as diverse as the child who requested it. A wish is an important component of a child’s treatment plan and takes kids to a place where anything is possible. 

Make-A-Wish Drive for Wishes

This coming October, Make-A-Wish Utah will launch its largest fundraising and media campaign in its nearly 34-year history. Follow us as we traverse the state of Utah in an effort to further our mission of granting wishes to children battling critical illnesses.

Our Drive for Wishes initiative will be a month-long campaign that will focus on wish activities in four Utah cities: Logan, Ogden, Park City and St. George. Make-A-Wish Utah grants a fair amount of wishes in Washington County, but we traditionally have lacked the resources necessary to engage these specific communities. Throughout this campaign, we hope to raise enough funds to grant every wish request for Washington County children over the next year; currently, seven children are waiting for their wishes to be granted.  

Community Wish Granting

Campaign sponsorship dollars will be matched with community fundraisers that will grant wishes in each target city. Our intent is to create a community buzz where we leverage the Make-A-Wish brand with community engagement. During the last week of October in St. George, we will hold what we call a Wish Proclamation where our community partners plan a large-scale community event to bring hope to children by telling them their wishes will be coming true.  

Media Opportunities

This campaign will focus on bringing wish experiences to the St. George community to generate excitement about the opportunity to transform children’s lives through the power of a wish.  

  • The Make-A-Wish Car, generously donated by Strong Automotive Group, is a large SUV that will be the focal point of the campaign. The car will be specially wrapped for Make-A-Wish and will highlight our campaign sponsors.
  • Make-A-Wish’s media partners will showcase the car during the campaign and will invite the public to follow the car during the month to see where it stops. Viewers will learn about wish kids and their stories of hope as they battle their illnesses. They will also learn about the communities that rally around them.
  • Storytelling will be a big part of this campaign, and our media partners will have access to personal interviews with wish families, donors, and volunteers.  
  • Social media will be a big component of storytelling, and we encourage our partners to tie these opportunities with their social media accounts.

To learn how you, your company, your school, or your community group can participate in the campaign, contact Make-A-Wish Utah at (801)262-9474 or visit utah.wish.org. 

 

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